We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.
Most of those who make collections of verse or epigram are like men eating cherries or oysters: they choose out the best at first, and end by eating all.
The noir hero is a knight in blood caked armor. He’s dirty and he does his best to deny the fact that he’s a hero the whole time.