Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold.
Since when has the world of computer software design been about what people want? This is a simple question of evolution. The day is quickly coming when every knee will bow down to a silicon fist, and you will all beg your binary gods for mercy.
Leon Theremin’s original designs are elegant, ingenious and effective. As electronics goes, the theremin is very simple. But there are so many subtleties hidden in the details of the design. It’s like a great sonnet, or a painting, or a speech, that is perfectly done on more than one level.
It is not possible to design always the same. How to be different in each different place – that is the most important work and duty of the architect to find out.