Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
The details are the very source of expression in architecture. But we are caught in a vice between art and the bottom line.
The design of Rhetoric is to remove those Prejudices that lie in the way of Truth, to Reduce the Passions to the Government of Reasons to place our Subject in a Right Light, and excite our Hearers to a due consideration of it.
It is only after years of preparation that the young artist should touch color – not color used descriptively, that is, but as a means of personal expression.