Based on 30 years of experience with the Iranians, they will give you 100 words. Trust only one of the 100.
My dad was a ham, too. He could sell those women anything. Of all his sons, I was the only one he could trust to sell as well as he could. I was proud of that.
One is that you have to take time, lots of time, to let an idea grow from within. The second is that when you sign on to something, there will be issues of trust, deep trust, the way the members of a string quartet have to trust one another.