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Arthur Baer

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Arthur “Bugs” Baer (January 9, 1886 – May 17, 1969) was an American journalist and humorist. Baer was prominent in the New York City journalism and entertainment scene for many years and worked as a sports journalist and cartoonist. Called by The New York Times “one of the country’s best-known humorists,” he wrote the humor column “One Word Led to Another” for the King Features Syndicate (the Hearst papers).Known as a source of quips that were often repeated by others (he invented the nickname “Sultan of Swat” for Babe Ruth), Milton Berle was known as one of the people to have “tapped his wit… admitting that when he needed fresh humor, he would invite Mr. Baer to spend an hour or two with him at Toots Shor’s.”